APPLE WATCH makes Users SATISFIED

A new survey by an independent survey company shows just 3% of Apple Watch users are dissatisfied with their watches and 97 percent of the Apple Watch users are satisfied. The statistics shows great success of Apple in smart watch market.
We’re still a day away from knowing how many people bought the Apple Watch (or maybe more, if Apple neglects that data in Tuesday’s quarterly earnings report), but we now have a measure of satisfaction from 800 people who say they bought the company’s first wearable device.
And they like it — they really like it.

Wristly, an independent research company devoted to Apple Watch insights, surveyed more than 800 Apple Watch owners between July 14 and 19 who reported a 97% customer satisfaction rate (that combines 66% who were very satisfied and 31% who were somewhat satisfied). Only 3% reported being somewhat dissatisfied.

The company also found, among their respondents, that 53% described themselves as “non-tech users” and 34% said they were “tech insiders,” according to Wristly’s survey data.
Inside the user groups, Apple Watch satisfaction was highest among the non-tech user set; 73% said they were very satisfied with the watch.

“Given the current customer satisfaction of the iPhone is at 99%, the first version of the Apple Watch ranks closer to the current generation iPhone than the first generation iPhone or iPad in terms of satisfaction,” said Ben Bajarin, an analyst at Creative Strategies who also collaborated with Wristly on the survey.

It’s good news for Apple. But it should also be noted that Wristly is surveying early adopters; the watch has only been on the market for four months. It’s unlikely that those who spent from $349 to $1,000-plus would be willing to admit they made a mistake. Furthermore, by not comparing satisfaction to other wearables in the market — like Pebble, Samsung Galaxy Gear and LG G, you really can’t compare satisfaction across the wearable markets. Who’s to say that Samsung’s wearable line doesn’t achieve similar satisfaction among its users? I also happen to own a Pebble Steel and would certainly report my own satisfaction as high.

This survey data aligns with other reviews and my own personal experience with the Apple Watch, which I’ve been wearing almost every day for four months. (I would fall inside Wristly’s “tech insider” user set.)
When asked about the survey results, an Apple spokesperson offered this comment, “Every day we hear from customers who love their Apple Watch and are finding new ways to use it.”

Regardless of how much Apple Watch owners love their wearables, the key to future success is — without question — sales. Some insist the wearable is a “flop” and, in recent weeks, projections for sales numbers have fallen precipitously, while Apple has remained mum.
If Apple defies expectations in Tuesday’s earnings call, it could position the Apple Watch as a rare wearable success.